Adnams - Sole Bay Brewery

East Green – the first carbon neutral beer from the coast

Great tasting and Green

A UK first
At Adnams we believe in doing the right thing – not just because it makes us feel good, but because it makes business sense. From investment in our eco-distribution centre and energy efficient brewhouse, through to our lightweight bottle and Environmental Action Group we believe that Adnams is at the forefront of the environmental agenda.

Rather than sitting back basking in the glory of our award-winning efforts, we will continue to push ourselves and explore opportunities to further reduce our carbon footprint. Our eventual aim is to become carbon neutral, only when we have made all the practical changes possible will we offset the remaining carbon. And only then will we use Gold Standard accredited schemes.

Our latest project is East Green – the UK's first carbon neutral beer. A beer with all the fantastic quality and taste Adnams is famous for.

East Green – Another great tasting Beer from the Coast
A light golden beer with subtle citrus and grassy hop aromas, dry and refreshing with well-balanced bitterness.
4.3% abv
£ 1.79 500ml
Maris Otter malted barley
Boadicea Hops

Where did the name come from?
There are many Greens in Southwold – the one outside our brewery is called East Green. Southwold is one of the UK's most easterly towns, the ingredients come from the and the beer has the best green credentials – the name of this beer just had to be East Green!

What makes it carbon neutral?
High yielding barley, grown and malted in East Anglia
English Boadicea Hops are naturally aphid-resistant, reducing need for pesticides
Adnams energy efficient brewhouse
Adnams lightweight beer bottle
Tiny amount of remaining CO2 will be offset.

Who has done the research?
Adnams has worked with the University of East Anglia's CRed team for a number of years. CRed has establishes itself at the cutting edge of carbon reduction programmes, and with offices throughout the UK have worked on carbon reduction with HSBC, The FA and Ipswich Town Football Club.

What has been counted in the carbon footprint?

HIGH EMISSIONS SCENARIO PRE 2006

HIGH EMISSIONS SCENARIO POST 2006

How much is offset?
0.004p per bottle

Who is doing the offsetting?

Climate Care
The Climate Care team has had experience of developing and sourcing emissions reduction projects since 1998.
A recent Which? Report declared that “Climate Care was the most transparent, with Blue Ventures Carbon Offset, Pure and the World Land Trust also highly rated.”

What is the Carbon Trust's involvement?
The Carbon Trust's logo has been included on the back label to celebrate the fact that Adnams became their Carbon Innovator of the Year 2007. This is the first time the Carbon Trust has allowed their logo to be placed on a product.

Is all Adnams beer carbon neutral?
Adnams Bitter, Broadside and Explorer have a lower than average carbon footprint due to the savings we have made in production of the bottle, the reliance on local raw materials and our energy-efficient brewhouse. East Green is the first we will offset with Climate Care.

Taste and enjoy – available from Adnams Cellar & Kitchen Stores and Tesco stores from Monday 28 April 2008