Adnams, has opened a new flagship Cellar&Kitchen store in the centre of Southwold, Suffolk. The store has been launched as a town centre shopping paradise for people who enjoy exploring and learning about wine and kitchenware lovers, looking for exciting, high quality products. It is thought to be the first purpose built wine store in the UK and is also the first Cellar&Kitchen store to feature an eco-café. The café has been developed by the team behind the Crown which as recently named Dining Pub of the Year by the Good Food Guide and the menu will have a strong emphasis on local and seasonal produce.
Adnams was awarded the Decanter Independent Wine Merchant of the Year award for 2008 as well as the International Wine Challenge Green Initiative of the year for its work on reducing the weight of wine bottles.
Inside the store, customers will find Adnams’ signature collection of wines, many of which are exclusive to Cellar&Kitchen, and high quality kitchenware, hand selected by specialist buyers who travel the world in search of distinctive, inspirational products to satisfy discerning shoppers. Whether it is gifts for friends and family, a special occasion or simply stocking up on favourite wines, the trained staff at Cellar&Kitchen can help you make the right choice. As with all Cellar&Kitchen stores there are free in-store tastings everyday and customers can also take advantage of the free home delivery in the Adnams Vin Vans.
A distinctive product range
The Cellar&Kitchen range is based on quality and provenance - whether that is the Wine, Kitchenware or Food. The stores bring together a range of products - all designed to make eating and drinking and entertaining a pleasure.Foodies who pride themselves on knowing the latest wines and gadgets will be delighted by the latest range of products.
Adnams has been delighted to work with the food writer and TV presenter Matthew Fort to select food products from independent small suppliers to be stocked in the new store. The food range available includes Pipers Crisps, handmade in Lincolnshire, Suffolk Mud condiments and chocolates from the Tregothnan Estate in Corn
wall. All the food products have been selected personally by Matthew Fort as the best quality.
Store design innovation
In line with Adnams’ commitment to the environment, the new Cellar&Kitchen store is a large, spacious design, innovatively insulated with sheep’s wool, with plenty of natural lighting and ventilation to minimise energy consumption.
An attractive, timber-framed Adnams eco-café makes up part of the store, featuring a living sedum roof and rainwater recycling system for toilet flushing. The intimate atmosphere of the café is enhanced with seating snugs made from old copper-lined fermentation vessels salvaged from the recent refurbishment of the Adnams brewery. Outside, a new market square has been built with reclaimed timber groynes and Suffolk shingle.
It is one of its most ambitious developments the company has initiated this year and has all the trademarks of Adnams’ continuing commitment to sustainability.
Adnams places great emphasis on its sustainable values, working to enhance the quality of life for its staff and customers in everything it does. The integrity o
f the company is to ensure that the impact on society is a positive one, expressing the company's values in ways which combine social and business benefits with long-term sustainable success.
Speaking about the new development, Rupert Farquharson, Adnams’ Director of Retail says: “We are so excited to be opening our new store and café and it is a fitting end to a very successful year for the Cellar&Kitchen brand. The light and spacious store makes for a really relaxing and enjoyable shopping experience with expert staff on hand to help the decision making. Our environmental values shape all that we do at Adnams, and that extends through to our Cellar&Kitchen stores. We’re delighted to be in a position to do our bit for the environment and deliver a truly memorable shopping experience for our customers.”
The store opens for customers on 18th November and there is a celebratory opening weekend on 29th-30th of November- with Wine tastings, cooking demonstrations and a chance to meet the Adnams buyers.
Cellar&Kitchen stores are also located in Richmond, Holkham, Woodbridge, Stamford, Harleston, Saffron Walden, Holt and Hadleigh, or buy online at www.adnams.co.uk